With this, you must provide a call to action and a link to where they can sign up to be notified of the launch. – should all have a slightly different strategy and approach, because of how your audience responds, and how the platform functions is different on each. Especially on Instagram, since it is such a visual platform. You can also add links to your scheduled stories, which will be copied to your phone at posting time, making it easy to keep track of those long custom URLs. If youâre lucky enough to work with a design or creative team, youâll want to create a clear design brief for your social assets. Before you launch your app on social media, you must create social media accounts. Due to restrictions with the Instagram API, your Instagram Stories wonât automatically publish, but your photos and videos will be automatically sent to your phone when itâs time to post, making it easy to post to stories in seconds. You may need to enlist help from your wider team to achieve this, but itâs really important for valuing your community and also making sales! With your scheduled content ready to go, all you have to do is set your alarm and get ready to monitor the excitement, answer questions, and engage with your community. Previous Post. According to the most recent statistics, mobile users are expected to contribute 63.4% of all internet traffic for 2019. For example, Summer Fridays âlaunchedâ their new product on Instagram with an announcement video and stories, but the actual âgo live dayâ of their product came 5 days later when people could purchase it: They used the 5 days in between announcing their new product and when it was live for purchase to drum up excitement, and also to educate their followers about the features and benefits of their new face mask. My dreams are coming true because my favorite time of the day (bedtime), just got so much more exciting. Now is not the time to leave your followers on read. If you consistently stay engaged with your audience and post intriguing new content – whilst always having the final goal of converting people into potential users – youâll be well on your way to launch your app on social media with a bang. Donât forget to have a clear cover image or icon to help it stand out from the others, like we’ve done on Later’s Instagram account @latermedia! Perhaps you could come up with a profile banner or cover photo that properly defines the product launch. When is the best time to post on Instagram? Create a Daily, Weekly or Monthly Series To help you, hereâs a checklist for assets (that often fly under the radar!) #2: Do You Have a Branded Hashtag for Your Product Launch Campaign? Editorâs note: this post was co-written with Nikki Canning, and wouldnât have been possible without contributions from Laterâs social media strategist Mel Brittner. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Instead of scrambling to find the right content for the right channel close to the deadline, you can upload all of your content to Laterâs media library so everything is together and easily accessible in one place. Once you have unified your account images, descriptions, and made the pages clear... 3. Social media plays a big part in generating pre-launch publicity. You can choose the âcolor harmonyâ you want – whether you are looking for different shades, complementary colors, or a monochromatic look. Success looks different to every brand and business, but you should spend time reviewing how successful your campaign was and how it tallied up against your goals. 2) Planoly. You're sure to find unusual tactics that will help you with your next launch. Save time and get more views on stories by planning, optimizing, and scheduling #InstagramStories right from your desktop! Next Post. ð, Join us now: https://t.co/yKvIrVV4Ez pic.twitter.com/4FGIndx6X4, — Later: Social Media Scheduler (@latermedia) January 16, 2019. Post Maker is the use of social media platforms to promote a product or service. How To Launch Your App Successfully With A Social Media Campaign Plan Your Marketing Strategy. Your campaign assets would be things like photos, videos, graphics, GIFs, or anything else youâre planning for your social media campaign. Itâs a question thatâs caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Add Your Link in Bio & Drive Traffic from Instagram. See you on the Top Charts! Like with a giveaway, you need to make the incentive great enough to seem worth it to the audience. 2011 Launch Snapchat, a photo/video sharing and social media service, launches. If you can set time aside on launch day to host a live Q&A on Instagram or Facebook itâs a great way to keep the excitement levels up and the conversation flowing about your product launch. Guest Author: Madeleine Stanley is the Marketing Director at Messapps, a top NYC app development & design firm. Today is the last day to go visit our @summerfridays booth at @_mamannyc_. This way, they could build more buzz without the pressure to fit everything into one day. If you havenât already, itâs time to get clear on what action you want to inspire with your campaign. Listen to this article: #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which platforms you'll use to launch your ⦠Summer Fridays used the sticker on a ton of their stories when they announced their new product, which counted down the days until it was available for sale. When it comes to planning a social media campaign, itâs important to start with the end in mind: your goals and KPIs! All of this knowledge can then be put into your next product launch campaign! This creates a cascading effect where people can see the product posted multiple times in their feed on launch day. Timing is everything when it comes to launching a new product on social media, and youâll want to set your timeline well in advance of your launch date. Mood boards are a great idea at this stage of planning! [ ] An App To Manage All Of Your Social Media Accounts. Youâll want to have a mix of both product photos and lifestyle photos, and your creative shoot could range from a small photo session with your iPhone to a multi-day, big budget shoot with multiple photographers and videographers. Storyboard your content, add captions or links, collaborate with your team, and visually plan & schedule Instagram Stories right from your desktop! Grab a comfy seat, and letâs go! They used black squares for their social media profile pictures. Laterâs intuitive and easy-to-use content calendar helps you view all of your social media content together by day, week, or month. Social media for businesses has become a blight upon the world. When youâre creating digital assets, you donât want to let any piece of content go to waste. While Taco Bell isnât exactly a small company starting out, you can still learn from them! Without understanding what the product even is, you can start to understand how it will make you feel in their teaser video, which guides the rest of the visuals in their social media campaign: A post shared by Summer Fridays (@summerfridays) on Jan 26, 2019 at 10:28am PST. When youâre planning a new product launch on social media, youâre probably focused on the digital planning: photos, videos, graphics, copy. 2011 A bedside light that gradually dims to helps to help you wind down into a deeper sleep ð¤ Perfect for those cozy nighttime snuggles #Casperglow #Ad, A post shared by Justin C. Blomgren ð¦ð¼â¨ (@justincblomgren) on Jan 29, 2019 at 10:33am PST. Donât forget that this kind of offline campaign asset may require more lead time than creating digital assets, so you should start working on it near the beginning of your planning process! For example, Summer Fridays had two Insta-ready offline activations for their product launch, one in LA and one in New York City. 3. Create amazing Post for social networking platforms. Hereâs an example of what our social media strategist Mel Brittner created for our recent launch: Donât be afraid to let your creative juices flow at this stage – get every idea down on paper and assign it to a suitable social channel. For example, what you create for your Instagram Stories will be hugely different to what you create for your Instagram grid, so they deserve different strategies! Increase number of followers, boost likes, engage your followers by posting high-quality social media post ⦠Remember all the way back in step #1 when you created your campaign goals and KPIs? This will help you reach out to your audiences that are positioned at different places in your marketing funnel, as well as figuring out how to reach multiple time zones and across multiple social channels. Here’s what their Instagram feed looked like when launching: And here’s what their Instagram Stories announcement looked like: Not sure where to start? Need help creating an influencer marketing strategy? Summer Fridays had a similar strategy with their launch video, which they posted to both their regular Instagram feed and resized it for Instagram Stories too. You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn, and others. For example, when we launched Instagram Stories scheduling for Later, our overall marketing goal was to encourage more Later users to upgrade to a Later paid plan so they could schedule stories. A giveaway is a proven way to convert a social media audience into users. ... light. First stop of our @summerfridays booth on Rodeo Drive is over and out âï¸ next up, NYC! Also, other people can share your countdown sticker too! Donât be afraid to share updates about your app as well. Summer Fridays changed the color of their Instagram profile photo to match the color of their campaign and it really worked to help announce something has changed! It was a simple, but effective way to have real-life users share their experiences with our product. Hootsuite is arguably the most popular social media management app out there. Learn More, The 8 Best Instagram Tools for Massive Instagram Growth in 2020, 14 of The Easiest Ways to Increase Sales on Instagram Right Now, Ask friends to share your app page on their accounts and to invite their friends, Like, comment, and follow other similar accounts or pages from your appâs account (not your personal account), Link to social media from your app website. This will give you a clear idea of how much lead time youâre working with and the potential scope of the project. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. âRipl gives small businesses the tools they need to effectively use social media to attain their goals. Organically building your audience. For instance, Taco Bell had a social media blackout when they were launching a new app. BizHUMM ranks him as the world's #1 business blogger. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Branding and consistency. Learn more about how you can develop your own app with Messapps, and follow them on Twitter. When we start to develop a social media app for Android and iOS, we take this into account and offer the arranging the news feed that best fits the specificity of the social media app. 2010 Launch Path, a social networking-enabled photo sharing and messaging service for mobile devices, launches. Experts estimate there will be 2.77 billion social media users in 2019. If youâre posting about your new product launch across multiple social platforms, that means youâll have a lot of different photos and videos to manage. Screenshots, news about progress, and perhaps even a behind-the-scenes video are all great ways to get your audience excited about your app. *eye roll*. Weâve highlighted the important ones here. Key Features: 1. Plus, I wake up feeling SO well-rested. The course acted as a free lead magnet for us to attract new customers, while also allowing us to indirectly promote our scheduling feature with a free course that was full of fun and helpful content to share. Youâll begin to see your following grow in no time. You wonât see a huge following or response overnight, especially if you are entirely new to the scene. to consider before moving on to the next step: We're live on Facebook talking about Later's new Instagram Stories Scheduling feature and answering all your questions! The channels that you use will largely depend on your audience and itâs important to be aware that not every social media channel will be ideal for attracting downloads. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. You can add notes to remind yourself to post on that day or time, create placeholder content, or indicate which posts will be a part of your new product launch. Furthermore, you must establish a way to give users personalized codes so they can redeem the credit or discount, as well as a way to accept them. There are several ways to use social media to your advantage; many of them necessary, but few optional. Here are a couple other things you might need to do on the big day to make sure your launch day goes smoothly: You may want or need to change the link in your bio to a specific campaign landing page, or use a trackable link. How does the Instagram algorithm actually work? Link in bio (or our Stories) to learn more ⤴â â #tellstorieslaterð #instagramscheduler #instagramstoriesscheduler #instagramstoriestips #socialmediamanager â , A post shared by later.com (@latermedia) on Jan 14, 2019 at 5:02am PST. #ineedsomeRR (Ps my Dad is photo bombing me ðð¼), A post shared by Marianna Hewitt (@marianna_hewitt) on Feb 8, 2019 at 6:48am PST. Launch; Post-launch; 1: Pre-launch social media marketing plan What social media channels? Download Ripl: Video & Social Posts and enjoy it on your iPhone, iPad, and iPod touch. Making yourself available on launch day to answer your followers questions really shows that youâre invested in the product and youâll be building better connections with your potential customers. This stage of your campaign planning is tricky, so it’s important to find ways to streamline your tasks and make life a little easier! With just one video created, he sized and repurposed it for multiple channels and different format requirements. If you have any questions or you think we left something out, feel free to send me a DM on Instagram at @taylor.loren. Ask the original poster to make their post public first. Easier said than done, right? Depending on how dramatically different your campaign visuals are, you may want to start slowly integrating the colors of your campaign into posts a week before you actually launch. Find photos and videos thatâll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. (Editorâs note: weâll be using both the Summer Fridays and Later campaigns as social media product launch examples in this post, so whether youâre a B2C or B2B company, or selling a physical or digital product, youâll have concrete examples to learn from!). Remember, your profile photo appears in your Instagram Stories feed, so this is a nice way to tie everything together. Oanalytica named him #1 Global Content Marketing Influencer. Each new brew they release gets the âDancing Canmanâ treatmentâfun Instagram length clips that show the different âpersonalitiesâ of the beer through music and dance moves. You can easily drag-and-drop to re-arrange your posts until you have the look and feel that you want. ð´ Going horizontal has always been easy for me (ð), but itâs the falling asleep part thatâs tricky. How to Launch Your Mobile App on Social Media. But if youâre launching a physical product instead of a digital product or service, you may need to start planning 2 months in advance to account for photo shoots with packaging, influencer and media mail outs, etc. Are you looking for creative ideas to help launch your next product (or company)? When using multiple platforms, it is also important to note that you need to make sure your brand and voice is consistent, without sounding robotic. Youâll learn from real social media product launch examples in both the B2B and B2C space, and Iâll be sharing all of the product marketing secrets that have worked for us here at Later. While you may have an official âlaunchâ day for when your new product is available and on sale, you might want to have a different timeline for social media or different launch âphases.â. If you prefer to keep your launch a secret until the big day, you can still use the countdown sticker! For example, you can glean insights about your followersâ preferences and what content resonated best with them, what medium they liked most, and what channel performed best. You can schedule your photos and videos to Instagram, Twitter, Facebook, and Pinterest with Later, and view all of your social posts on a content calendar together to have a comprehensive view of everything thatâs going out. Save your stories to an Instagram Highlight to make it easy for people to shop or learn more about your new product throughout the duration of your campaign. How to Plan a New Product Launch on Social Media â Step #5: Offline Activations. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! The key is that their branding isnât overpowering, which inspires both customers and passersby alike to take a photo and share it to their Instagram feeds. There is a good reason why a growing number of startups are going mobile-first. ð¥. Since we were investing in a product launch video, we wanted to be able to repurpose the same video for multiple channels. Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. free Instagram Stories for Business course, Easily schedule photos, videos & carousel posts with a few clicks. If you plan to gather user-generated content or if your campaign will be running for a long time over Instagram, you may want to create a branded hashtag specifically for this product launch. Plus youâll be able to take an objective, birdâs-eye view on how long it will run and how your audience will respond to it. That means photos edited, captions created, hashtags added, and everything scheduled and ready to go so you can focus on engaging and responding on launch day, instead of posting. #3: Can You Repurpose Content For Different Channels? One influencer marketing strategy Iâve seen on Instagram lately has been to have all of your influencers post on the same day. Nowâs the time to check in on those goals and measure them! Your email address will not be published. At Later, we tracked brand awareness KPIs like engagement rate and impressions, along with tracking signups and upgrades from social media. 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