Here are some tips for applying this trend to your 2020 Instagram marketing strategy: In 2020, commit to writing your captions on your computer instead of your phone. Due to the dynamic nature of Instagram marketing and the platform itself, it becomes difficult to gauge how it will evolve next. Firstly, Instagram marketing utilized to be limited to branded posts and content. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) And the fact that influencer content is considered more authentic than brand content, will be the key driving factor for this trend. Yes, that means that Instagram is an influencer marketing platform now, too. A few months ago, we wrote a blog post about how TikTok’s video editor is the perfect app for editing Instagram Stories. 9 of the most important Instagram trends in 2020. Volg nu deze gratis trendsessie (30 minuten) en je bent weer up-to-date. This trend is fairly recent but has taken the platform by a storm. 4. You can reuse your influencer content and turn it into an ad. Instagram officially launched on October 6, 2010, and a million people had created accounts by December of that year. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Video is No Longer an Option. It’s important for you to have a strong brand voice, and to be vocal about your brand mission. The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Instagram’s visual style allows for a virtual product display and the right hashtags to help the brands to reach the right audience. Here is a look at the top Instagram business and marketing trends for 2021. In November 2020, it was officially announced that Instagram would become more search-friendly. In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Link in bio for 10% off ✨ #thefinecrew, A post shared by Lexie Carbone (@lexiecarbone) on Dec 12, 2019 at 9:23pm PST. If you need to edit your video a bit to fit with your feed, I I recommend the Tezza or VSCO apps (both available on iOS and Android). Influencer marketing is much cheaper than running traditional ad campaigns. If there is a platform which is easy to use, loved by millions of users and influencers worldwide and doesn’t take a lot of effort to create content for, it has to be Instagram. This is specifically applicable in case of Instagram marketing. You’ll get to be creative and re-think your feed by having the flexibility to post more content, with less restrictions, and see how your audience responds to it. Communities allow you to engage with nano or micro-influencers who are already advocates of your brand in order to get them to share honest views and experiences of your products or services. Here’s an example of how a tweet can be posted on Instagram. And these developments are going to work well with businesses looking for brand prominence. Instagram Predictions 2020 #5: Brand x Brand Collaborations Will Seriously Pay Off There’s a new type of collaboration in town, and this one is set to be big for 2020. Hiermee is voice research een van de grootste trends in online marketing in 2020. Things are changing for Instagram. This will help drive more sales. A post shared by Karina Sofía Reyes (@karinasreyes_) on Nov 26, 2019 at 11:35am PST. Verschuiving. Previous post. We rounded up 14 of the best AR filters for Instagram Stories in this post, and we can expect to see this trend continue to grow in 2020. Giving your customers a choice and making them involved in the process works wonders for any brand’s customer loyalty. Over the years, Instagram has undergone radical changes. That’s how trends work. Ready? ⁠⠀ ⁠⠀ Want more insight into all the juicy info @fohr.co dug up? Instagram isn’t going anywhere. TikTok content is incredibly real, unfiltered, and focused on the content instead of the aesthetic. In fact, there are Instagram accounts dedicated just for that. Stay on top of the biggest Instagram marketing trends! So as promised, his insight and advice is included but unfortunately he’s not with me. Dit is hét moment om je voor te bereiden op de Instagram trends van het jaar. Pin. Less time editing, more time creating content, and integrating video into everything. 2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. The TikTok app was the #3 most downloaded app in 2019, and with 500 million active users, it has about the same usage as Instagram Stories. Deze trend zal in 2020 alleen ... Deze content kan je vervolgens weer gebruiken en plaatsen op Instagram, Facebook of YouTube. During the Facebook F8 conference, a heavy focus was put on VR and AR as the technologies that will revolutionize the social media world. I’m not an augmented reality creative genius, so I find it difficult to predict exactly what AR trends we will see in 2020, but it’s guaranteed to become a more visible part of the Instagram experience. B2B marketing trend #6: Video is still on the rise. In October 2019, IGTV Series were launched, which lets creators organize their videos on a separate page, and includes a badge with the series name to separate it from other IGTV videos. Social Cause Support In the past year or two, a number of key social causes have sprung up and have become extremely popular on Instagram. With the addition of Instagram stories, brands found another way to market on Instagram. From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all in our State of Instagram Influencer Marketing Report. Share 2. What’s more? IGTV abandoned their “vertical video” thesis by adding the ability to upload landscape video, and IGTV views skyrocketed thanks to the ability to post a “preview” of your IGTV video to both your feed and your profile. Instagram Marketing. There is also news about a new feature called Promoted Stories, which will help boost featured Stories for maximum reach. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. ⁠⠀, A post shared by Later: Social Media Scheduler (@latermedia) on Dec 11, 2019 at 8:21am PST. So what? Use a live video to demonstrate how to use your product in different ways. Always add calls-to-action in your Instagram Stories ads as they are what will direct the traffic to your website. script.async = true; The platform has evolved from a chronological visual news feed to having live streaming and IGTV. If you’re looking for Instagram trends to target the right people. All part of our sale going on today! Tweets and memes have become the most popular type of humorous Instagram content and this trend will grow further in 2020. The seven digital marketing trends I’ve identified for my top 2020 briefing are: Zero click searches will continue to rise; UX will continue to influence SEO Read on to discover the digital marketing trends to be ready for in 2020. These are the top trends on Instagram to watch right now. After all, Digital Darwinism is an unforgiving reality. Instagram has moved from just a social media platform into a powerful e-commerce platform where followers are easily turned into customers. By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … You can have 20 followers, create one video, and get over 1 million views and thousands of followers (it happened to me last week!). LinkedIn lags in adoption but delivers in lead generation, successfully generating leads for 44% of respondents (second only to Facebook at 56%). Most Valuable Instagram Marketing Trends for 2020. And with the addition of filters, stickers, and other visual effects, Stories are now more engaging than ever before. You can see this with both the rise in micro-blogging through captions and posting videos to IGTV instead of Youtube. ” for the campaign and collaborated with several influencers to promote the hashtag. Salesforce team also maintains that advanced deep learning algorithms will enable AI to gather data that will be useful to spot patterns in behavior. That is why these work much better than other types of ads that clearly stand out as sponsored or branded content. Keep text content to a minimum and add visuals to immediately grab the audience's attention. #abmstyle #dscolor #zarawoman #andigetdressed #whowhatwearing, A post shared by Alex Michael May✨ (@alexmichaelmay) on Dec 13, 2019 at 9:39am PST. In summary, the key practical advice that can be provided to marketers is to avoid the solutions that were effective two or three years ago. In 2020, you can expect to see a major TikTok influence on the type of content you see on Instagram, specifically Instagram Stories. 11 Instagram Marketing Trends 2021. Instagram’s meteoric rise has already seen it pass one billion users, ... this is sure to be one of the fastest-growing digital marketing trends in 2020. So what does this all of this mean for you, dear marketer? We’ve already seen brands adopt this look, which is good news for Instagram marketers everywhere who don’t want to spend hours editing their photos to perfection. This trend is line with the overall shift to making influencer marketing a more conversion-oriented channel in 2020, and you can expect to see more brands creating Instagram-friendly affiliate programs for their loyal customers. Also, the new feature of IGTV provided the option to post long-form vertical videos on Instagram. And the best part is that creating a vertical video is as simple as holding your phone vertically and recording. This is still cheaper than the thousands of dollars that brands spend on traditional advertising. Using the right hashtags from your niche will help your content be displayed on the explore tab, under the relevant categories. if (window.convertflow == undefined) { Running a poll or contest via your brand’s Instagram Stories is a good way to engage your audience. We are witnessing Instagram transform itself from being a place where people will go for their own social life, to an e-commerce platform with much focus on influencer marketing. They displayed a few products in their Story and then provided the “Swipe up to shop” option for easy product purchase. These are ten of the biggest Instagram marketing trends for 2020 that you should leverage to ace your Instagram marketing game. Here Are Some Of The Best Influencer Marketing Trends To Follow In 2020 01. Marketers have realised this opportunity and are now investing in Instagram Stories ads more than ever. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. There are 12 Instagram trends we’ve noticed. Things you see other Instagrammers do more and more. But the visual platform has a dynamic aesthetic and the graphic design trends used on Instagram … In this handbook, we look into the key 15 trends that will present both challenges and opportunities for digital marketers in 2020 and beyond. But beyond benefits, it’s also genuine, and as a marketer in 2020, your brand voice and caption copy will be more important than ever. February 21, 2020 . But by removing likes, Instagram’s theory is that people will be able to be more creative and post what they want without worrying about how many likes they are getting on a post. Along with Instagram Checkout, they also launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts. Wondering what the big Instagram marketing trends of 2020 will be? Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. This post looks at the top 9 outstanding Instagram marketing trends that everyone should look out for. Launch a product live on Instagram and create buzz about it before you make it available on your website. Thanks to Instagram AR creators, there’s now tons of new filters and effects that can give your Instagram Stories photos and videos an upgraded and edited look, which is seriously trending on Instagram at the moment. Alex Cheng Copywriter ... over half of our survey respondents have added Instagram, Twitter, and YouTube to their digital marketing mix. In our State of Influencer Marketing Report with Fohr,  our research  shows that posts to the feed are declining year-over-year: Instagram users are saving only their “best” content for the feed, in an effort to keep their engagement rate high across all of their feed posts. AR features have always blown up social media platforms. By Ryma Chikhoune on December 20, 2020 Once that happens and everyone is on an even playing field, I do think we will see a more dramatic shift in visual content and an increase in posting to your feed. To leverage this trend, pick your niche and start optimising your profile and content by using keywords and hashtags from that niche. This is a good way to engage your audience and provide value to them. When you want to explore new content on Instagram and find more accounts to follow, you go to the explore tab. This article will help you find trends on Instagram, Instagram trends hashtags and top Instagram trends for 2021.. Because these in-depth captions are successfully competing with bite-size snippets, it gives you are opportunity to tell a deeper story, have a follower spend a little time with you (which doesn't hurt your odds with the algorithm), and get more personal to buildthatbrandaffinity! Hoe speel je in op de laatste ontwikkelingen? However, now they have made it much easier to search for new content by adding categories. Today, on December 11th, our webinar host Anna together with a guest speaker Johannes Kanter will reveal the newest Instagram marketing trends of 2020. According to our research, caption length on Instagram has doubled since 2016! Simply ask your audience a question and encourage them to respond. Create “micro-blogs” about a topic related to your brand on your Instagram feed. Did we mention it's free? Answering all your burning questions that came through a few weeks ago! Brands have leveraged the Stories feature in a myriad of creative ways and will continue doing so. Facebook’s strategy to compete with TikTok is to first win in markets where TikTok isn’t popular yet, like Mexico and Brazil. Now is the age of doing influencer marketing at scale. So, why are feed posts so important to Instagram? If the ad features just one product, mention the price and add a high-quality picture to get more clicks. Marketers are leveraging this trend and using such content to their advantage. Time spent on Instagram is expected to surpass Facebook amongst 18 to 24 year olds as well in 2020. Ephemeral content is short-lived content that has been rapidly growing for several years now. Watch the full video . @YaraShahidi @KadeSpice @IngridNilsen pic.twitter.com/0QmpHwpxYw, — Instagram (@instagram) October 22, 2019. #1: SEO Drives Organic Instagram Visibility. We’ve gathered together 10 growing digital marketing trends for 2020 that might inspire you to rethink your marketing strategy. Companies like Estée Lauder plan to invest even more in 2020. 25 Social Media Pros & Instagram Marketing Experts Reveal the Most Important Instagram Trends to be Aware of in 2020 & Beyond. Your email address will not be published. Focus bedrijven ook naar stories. Make your voice heard with the @wildernesssociety by December 17 through the link in bio.⁠ Photo: @colin_arisman, A post shared by Patagonia (@patagonia) on Dec 13, 2019 at 9:35am PST. Clearly highlight any offers or discounts in your ad. A Facebook IQ survey revealed that people use Instagram for product discovery (83%), product research (81%), and making purchase decisions (80%). And with the addition of filters, stickers, and other visual effects, Stories are now more engaging than ever before. Nu wordt het tijd om weer te … A post shared by isalis (@shopisalis) on Nov 29, 2019 at 2:21pm PST. In the below example, Huda Beauty leveraged their Instagram Story to announce a new product launch. As we have entered the last leg of 2020, it’s time to pay attention to what lies ahead of us. More is More. Memes, on the other hand, have been there for a while but are still very popular on Instagram. With the addition of Instagram Stories, brands found another format to market themselves. This is a more recent trend where several brands have invited a highly-curated set of influencers to their brand events. 1,987 Uncategorized. And because it’s 2020, “word of mouth” is really shifting over to Instagram, where it’s common to have non-influencers sharing affiliate links for their go-to products. ☀️, A post shared by SoulCycle (@soulcycle) on Oct 27, 2019 at 3:28pm PDT. Use Instagram Live and connect with your followers in real-time. Eerder in dit artikel is de conclusie al benoemd: de gebruiker is vol … ⁠⠀ ⁠⠀ And if you're still reading this, well, case in point! Instagram used to be all about the visuals, but now captions are taking the limelight! Whether you want to promote a deal or product, or just generate good quality content, influencers can help you do so. In carousel ads, you can add 3 images or videos in one ad. And increased competition and the need for ad revenue will likely inspire many new Instagram updates going forward. This trend will continue to grow as it allows brands to showcase their products and drive sales conversions. New content types or anything that you think is different. Influencer marketing has proven itself to be a highly effective marketing strategy, and it shows no signs of slowing down in 2020. Since its launch in 2010, Instagram has taken the world by storm. Brands are leveraging influencers for creating posts, generating backlinks for their websites, increasing consumer engagement, and even driving sales. Expect brands to become more focused on driving conversions with influencers in 2020, as the industry becomes a proven channel for acquisition, instead of just awareness. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. For example, influencer Francis Lola posted this Story about a Revolve event, which reached her massive following of 331k people. Micro-influencers (10-100k followers) found success as they have higher engagement rates than macro-influencers, and their recommendations can come across more like a trusted recommendation from a friend rather than an #ad. January 10, 2020 - 10 min. Should You Develop Your Own Website or Hire a Team? In marketing, advancements in AI will be useful in improving customer experience and for better retargeting. Instagram Live also allows you to add another user to your live video feed and you can interact with them live. Revolve is a clothing brand that often uses this strategy. read. The launch of IGTV—Instagram's feature for posting vertical, long-form videos—in June 2018, further drove this trend. 64% of consumers say they prefer interacting with video content from influencers. Instagram is currently testing a new, better analytics platform which will help businesses grow when it is launched. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. appear in between Stories on a user’s feed and can often be mistaken for native content. We will continue to see more video content on Instagram, because video on Instagram is really, really effective at increasing your reach thanks to how it performs on the explore page. Comment below! Thanks to our phone cameras getting more advanced, it’s now incredibly easy to capture a high quality video from the palm of your hand, and consumers are enjoying seeing more authentic content over curated content. If that is successful, I’m betting that Instagram sees an increase in feed posts too. Let's dive into my top five predictions for influencer marketing in 2020: 1. People are used to viewing humorous content on the platform and might just take branded content as native content. By Team Writer - Last Updated on May 12, 2020 Share: Tags : influencer marketing. One of my favorite examples of how small businesses can use IGTV series is from my friend Katie Ruddell, founder of the plant-based cafe Kokomo in Vancouver. Spark AR recently released new features that include target tracking and particles, making it possible to bring 3D effects to life through Instagram Stories. Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). Be the first to know about the latest Instagram trends. But like I said, this is dependant upon Instagram expanding their hidden likes test, but I’m predicting that likes will be hidden permanently in 2020. Stay tuned, because we could see the Reels app coming to North America in 2020! In … And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. What will influence marketing in 2020? TikTok is a video-sharing app that generally centers around music (it was formerly called Musical.ly) and is extremely popular with teenagers (and now, adults). In the example below, see how Starbucks have creatively used an Instagram Story to engage their audience and promote their holiday deals and products. Following are some trends that will drive the Instagram shopping options in 2020: Purchase Links in Instagram Stories In 2017, Instagram launched a feature that allowed adding links to Stories. Instagram Influencer Marketing: 2020 Trends and Stats. For example, if you like to watch cute animal pictures and videos then you might see a category called “animals” on your explore tab. Influencers are expected to be posting to their grid only 2 times per week in 2020! MY BBYS #chasehudson #chaserxcharli #charlidamelio #lilhuddy, A post shared by + = ❤ (@chacha4ever_y) on Jan 1, 2020 at 5:42pm PST. The most recent addition, IGTV, provided the option to post long-form vertical videos. This trend is also good news for video content! Instagram Stories ads appear in between Stories on a user’s feed and can often be mistaken for native content. Their followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app: Both of these features are still in a closed beta, with only a handful of brands in the US, but you can definitely expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020. And by *2020, our feeds will be filled with an average caption length of 405 characters — which averages out to about 65-70 words. Peppermayo is one such Instagram boutique, and below is a snapshot of their Instagram feed: With the increasing use of mobiles to access social networks or just browsing, the emergence of vertical videos was inevitable. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Interested in making your own effects with particles? Currently, it’s difficult to properly attribute direct ROI from influencer marketing, so giving influencers the ability to sell a brand’s products directly through their account could be a game-changer for the industry. You are here: We have curated a list of ten key trends that will shape the future of Instagram marketing in 2020 and beyond. January 22, 2020 / Leave a Comment. You can cover trending topics from your niche that your audience might be interested in. Earn a $10 Starbucks Voucher for 5min of your time. Wondering what the big Instagram marketing trends of 2020 will be? Here are the most important Instagram influencer marketing trends that you need to look out for in 2020. The platform’s visual style makes it easy for brands to display their products and the social network aspect of it makes it easy for sellers and buyers to connect. Here's a sample: 70% of people now prefer private messaging apps over phone calls. The transient nature of Stories develops a sense of urgency, which is ideal for promoting deals and giveaways. (But if you’re choosing influencers based solely on engagement instead of reach, watch this video). It provides you with content based on your past likes and view history. Increasing trends in Online gaming during covid-19. We have curated a list of ten key trends that will shape the future of Instagram marketing in 2020 and beyond. Leave a comment below, and make sure to subscribe to our newsletter to stay up-to-date with the latest Instagram marketing trends, features, and strategies in 2020! I know this is a post about Instagram marketing trends, but you really can’t talk about Instagram in 2020 without talking about TikTok. Instagram is currently testing hiding likes on accounts all around the world, and many countries like Canada and Australia haven’t had public like counts for months. Let’s start. Influencer Marketing Hub » Influencer Marketing » 10 of the Biggest Instagram Marketing Trends for 2020. Instagram micro-influencers charge between $75 and $3,000 per post, depending on their level of engagement and follower count. Een groot … Here are some tips for applying this trend to your 2020 Instagram marketing strategy: Flip the script and think about what you want to say in your caption first , and then find a photo to match. For one, it lets you interact with your audience in real-time and allows for two-way communication, rather than just one-way sharing of content. Using Later, you can schedule your Instagram posts for free and compose all of your captions from the comfort of your desktop instead of your phone. It’s a fun, albeit random, platform to hang out on, and it’s incredibly popular because of the potential to go viral. Also, will the “authenticity bubble” pop in 2020? Want to know more about where the Instagram aesthetic is headed in 2020? Less Is More. Instagram Stories Will Continue Gaining Traction, 7. But once you’ve gotten the hang of it – the skyrocketing profits and brand recognition are worthwhile. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. (You can thank TikTok for this shift – but more on that later). Your business can use these trends to create a winning Instagram marketing strategy in the next year. Dash Hudson used our trusty Boards tool to segment the top Instagram marketing trends of 2020 and find out how different industries approached their content strategies in the last six months. 1. In 2020 zal 50% van alle zoekopdrachten worden uitgevoerd door middel van spraakonderzoek. We’re going to be creating a lot more TikTok content in 2020, but when it comes to marketing your business and actually driving sales, Instagram is definitely the better (and more sophisticated) platform to focus on. Once everyone is “authentic,” what will it mean to be authentic on social in the years to come? 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